Goodwill, a type of intangible asset, is created in an acquisition and reflects the value (from an accounting standpoint) of a company that is not attributed to its other assets and liabilities. Goodwill is calculated by subtracting the target’s book value (written up to fair market value) from the equity purchase price paid for the company. This equation is sometimes referred to as the “excess purchase price.” Accounting rules state that goodwill no longer should be amortized each period, but must be tested once per year for impairment. Absent impairment, goodwill can remain on a company’s balance sheet indefinitely.